Educational Marketing
In this highly competitive business environment, marketing is everyone’s business. Strategic Marketing Essentials provides you with the core concepts and strategic perspectives found in most marketing MBA programs. In five intensive days, you will understand and apply the basic techniques of marketing, including segmenting and targeting customers, understanding the decision-making processes of your customers, using lifetime customer value in marketing planning, developing a unique brand, managing a product line, understanding distribution channels, and making effective advertising decisions.
You'll be actively engaged in learning and application by Wharton professors who teach the core marketing courses in Wharton's top-ranked MBA program. Using both quantitative and qualitative methods, interactive lectures, case studies, and hands-on simulations, you'll gain a deeper understanding of your customers and the role marketing plays throughout the organization. In the evenings, small groups work together to get hands-on practice in applying theories and tactics discussed during the day.
